PORTLAND, Ore. Aisle7 on Tuesday announced the availability of the Aisle7 Mobile suite, a collection of customizable mobile applications that enable retailers to reach health-conscious shoppers on the go. Aisle7 Mobile features a configurable architecture that allows a retailer to customize its mobile app and select the functionality, features and health-and-wellness content that appeals to its shopper base.
"Today's shoppers want information literally in the palm of their hand, and mobile devices do just that," stated Michael Sansolo, industry consultant and former VP of the Food Marketing Institute. "Having these apps for fact-based, easily used and understandable nutrition information on smart phones will help shoppers make more informed and better decisions about meal choices and purchases. It's a win-win for supermarkets and their shoppers."
Aisle7 Mobile includes two ready-built, customizable offerings that help on-the-go shoppers plan their shopping trips, share wellness tips with friends and find products to help shoppers reach their health goals. Both offerings provide seamless smart phone integration, offering interactive store locaters, e-mail and social sharing capabilities with such networks as Facebook.
Available applications consist of:
Aisle7 also can work with retailers to create their own unique application by leveraging Aisle7 Wellness AppStream technology, an on-demand service that provides development access to any of the wellness articles, widgets and health tools that Aisle7 offers. This new platform supports a wide range of possibilities to reach retail marketing objectives, from recommending specific products based on shopper goals to suggesting actions that lead to healthy eating.
"Aisle7 Mobile enables retailers to quickly take advantage of two of the fastest-growing retail trends in the industry: mobile and self-care," said Jeffrey Beyer, CEO of Aisle7. "With this release, we give our customers the ability to engage their shoppers through all stages of the purchase cycle, from planning at home to finding answers in the aisle and building shopping lists that drive sales."