DALLAS In celebration of this month’s grand opening at Tinker Air Force Base in Oklahoma City, the Army and Air Force Exchange Service is hitting Broadway in New York with a video produced by the Exchange’s marketing department that is playing on the NBC screen in Times Square.
Through an agreement with Sharp, the 30-second video will run several times every hour on the electronic billboard, reported Jim Skibo, AAFES VP marketing and advertising. “We’re always looking for creative ways to tell our story,” he said. “This is one of the most visible venues we’ve leveraged to inform the public of our mission. We welcome the opportunity to let people know about the Exchange’s history of service and support.”