CLEVELAND American Greetings has signed an agreement with Muhammad Ali Enterprises that will allow the company to introduce a line of greeting cards featuring the legendary boxer next month.
The Muhammad Ali Collection is due to arrive in stores in January and will include eight cards with a mix of birthday, thinking-of-you and everyday designs that feature iconic photos of Ali. The cards will debut in time for Black History Month in February.
“It’s truly an honor to work with such a respected and revered person like Muhammad Ali,” said Paul Palmer, director of ethnic card marketing for American Greetings. “It’s a natural fit for Ali to be the focal point of cards that inspire and motivate others to reach their goals, persevere through hardship and celebrate the many accomplishments in life.”
The cards will arrive in stores on Jan. 21 priced at $2.99. A line of cards featuring sound bites from Ali is planned for later this year.