VALLEY FORGE, Pa. America’s hometown pharmacy is making a play for fans of America’s most popular family sport, AmerisourceBergen announced Monday.
Good Neighbor Pharmacy has joined with Diversified Racing Solutions to enter the NASCAR Nationwide Series in 2008 with the goal of competing in the newly renamed NASCAR Sprint Cup Series in 2010. In the five-year agreement, GNP will lend its community pharmacy brand as the flagship sponsor; the venture will be primarily funded by associate sponsor relationships; and DRS will be responsible for the racing team.
In addition, GNP will fund country-wide community outreach activities that compliment the racing schedule.
“The branding of the Good Neighbor Pharmacy car demonstrates AmerisourceBergen’s commitment to independent pharmacy and NASCAR,” stated Dave Neu, senior vice president of retail sales and marketing for AmerisourceBergen, GNP’s parent company. “We are excited about the potential visibility that NASCAR will bring to the over 2,700 Good Neighbor Pharmacies across the country.”
Randy Fenley, president and owner of DRS, said, “The team at Diversified Racing Solutions is confident that our flagship sponsor, Good Neighbor Pharmacy, shares our commitment and passion for the NASCAR competition. We are thrilled at the opportunity to work with such a highly regarded brand and to share Chris Bristol driving for the Good Neighbor Pharmacy Chevrolet for many seasons to come.”