NEW YORK Revlon has announced that its Almay brand has named Kate Hudson as its newest global brand ambassador.
Hudson will be the face of new and existing Almay products and will appear in global multi-media campaigns that include television, print, in-store and Web placements. Her first television and print campaign for the brand is set to debut later this year.
"We are thrilled to welcome Kate to the Almay family. She is smart, confident and vivacious. Her energy and youthful spirit are contagious -- Kate is a perfect ambassador for the Almay brand," stated Revlon president and CEO Alan T. Ennis.
In addition to being featured in upcoming global advertising campaigns, Hudson will be involved in various company-sponsored philanthropic and fundraising events.
She will represent the brand at the Almay Rainforest Concert on Thursday, May 13th at Carnegie Hall in New York City. The concert benefits The Rainforest Foundation, founded by Sting and Trudie Styler to support indigenous and traditional people of the world's rainforests in their efforts to protect their environment.