NEW YORK Nexxus Salon Hair Care has partnered with Locks of Love, a group that provides children suffering from long-term medical hair loss with hairpieces and wigs, to educate women and men on how to properly donate their hair to the charity.
Through the partnership, Nexxus Salon Hair Care and Locks of Love has created a video tutorial to educate interested donors and their stylists on the proper steps to donate. The video can be found at www.Nexxus.com. The main steps are:
In addition to producing the video, Nexxus made a donation of $10,000 to the organization to help defray operating costs and to help fund research in finding a cure for alopecia areata, which is an autoimmune disease that causes a person’s hair to fall out. Over the past two years, Locks of Love has expanded their efforts in the search for a cure by awarding research grants to the University of Miami’s Miller School of Medicine.
To date, the non-profit organization has provided more than 2,000 children in all 50 states and Canada with hairpieces. Most of the children who receive hairpieces suffer from the medical condition alopecia areata.