WHITE PLAINS, N.Y. Just for Men has named Emmitt Smith as the newest member of its team of sports celebrity spokespersons.
Smith joins Keith Hernandez and Walt Frazier in the latest television spot, “Rest Home,” which first aired during the NFL Playoffs on Jan. 5 and also during the AFC Divisional Playoff Game on Jan. 12. The Just for Men advertising will continue to run as part of the brand’s sponsorship for ESPN 2’s Friday Night Fights and will continue throughout the season. The sponsorship marks the brand’s third year as a presenting sponsor.
The newest spot introduces Smith in the backdrop of a retirement home. Smith, who is pictured with a gray beard that has relegated him to a rocking chair, is visited by Hernandez and Frazier. After coloring his beard, Smith scores a touchdown in the Orange Bowl. To view the spot visit justformen.com/sportslegends/index.shtml.
Smith is a former Dallas Cowboys star who played in three Super Bowl games with the team, and was the only running back to have won a Super Bowl championship, the NFL Most Valuable Player award, the NFL rushing crown and the Super Bowl Most Valuable Player award all in the same season in 1993.