RICHMOND, Va. Ukrop’s Super Markets last week announced a new program to help drive consumers into the grocer for their flu shots called the FluGram. Ukrop’s partnered with Novartis Vaccines on the FluGram, an influenza vaccination gift-giving program. Customers can reserve influenza vaccinations before and during the influenza season for themselves or anyone else. When a flu shot is reserved and paid for, the purchaser will receive a FluGram gift card to present to the recipient. The gift card is redeemed when the flu shot is administered.
“Getting a flu shot is one of the easiest ways to protect yourself and your family from the dreaded and potentially deadly influenza,” stated John Beckner, Ukrop’s director of pharmacy and health services. “Between our regular flu clinics and walk-in shots, we’re making it as easy as possible to get a flu shot this year,” Beckner added. “Our FluGram allows you to give the gift of health to someone who might not ordinarily seek an influenza vaccine on their own. The FluGram essentially reserves a vaccination for the recipient, ensuring they’re protected.”
Ukrop’s is expecting a busier flu vaccine this year than last with an order of some 35,000 doses this year, compared to the 30,000 shots that its pharmacy personnel administered last year.
Flu shot options at Ukrop’s this season include its annual flu clinic program, the grocer is hosting 38 flu clinics across its locations. All FluGram gift cards are for sale for $32 at Ukrop’s pharmacies.