RAMSEY, Minn. Vision-Ease Lens, a leading eyeglass lens manufacturer, announced Friday that it has entered into a partnership with Schering-Plough HealthCare Products, Inc. to license the company’s Coppertone brand for a line of polarized sun lenses.
Through the agreement, Vision-Ease Lens will manufacture Coppertone branded lenses that will feature its patented polarized film technology.
“Coppertone is best known for its commitment to superior sun protection,” said Michael Ness, ice president of sales and marketing of Vision-Ease Lens. “With the trust of the Coppertone name, we will be able to help educate consumers about polarized sun lenses and relay the message that sun protection for your eyes is just as important as sun protection for your skin.”
Coppertone prides itself on producing polarized lenses, which block 100% of harmful UV light, and eliminates 97% of reflected glare. The lenses will also protects a wearer’s eyes against HEV light. Exposure to HEV light, the company says, may contribute to the development of macular degeneration, a common sunlight related eye malady.
“This extension of the Coppertone brand is quite logical, since the key benefit of Coppertone sunscreen is protection from sun damage,” Ness said. “Our partnership with Schering-Plough HealthCare Products, Inc., boosts both of our offerings to collaboratively protect consumers from the sun.”
Coppertone prescription lenses will be available in single vision, bifocals and Illumina progressive lenses to meet the needs of a wide variety of consumers.