NORWALK, Conn. IMS Health and Information Resources have announced a multi-year partnership to provide industry-leading business intelligence, analytics and consulting expertise on the consumer health marketplace.
The alliance will provide a broad view on three key market segments – prescription medicines, over-the-counter products and consumer packaged goods. The companies will initially focus on the U.S. and European market, where they will give their insight to clients about market dynamics to help understand the consumer more.
“Today’s global prescription, over-the-counter and consumer packaged goods markets are rapidly converging, creating the need for a unified view of product performance supported by predictive analytics,” observed IRI President and chief executive officer John Freeland. “This alliance will lead to a better understanding of prescription and OTC purchases, and their relationship to consumer packaged goods purchasing activity. As a result, manufacturers and retailers will be able to better understand consumers’ evolving healthcare choices in a more holistic, meaningful way.”