BOULDER, Colo. A new consumer survey conducted by Market Force Information found that Wegmans and Costco hold the No. 1 spot as grocery retailers in the United States.
Market Force polled 6,000 consumers last month in a survey designed to shed light on which grocers are preferred in the leading grocery categories. The survey noted that quality, not quantity, could be a shaping factor. Market Force said this conclusion was based on the fact that consumers are likely to vote for retailers most familiar to them, and drilled down into its results to determine which chain would win out when the number of store locations was taken into account. For example, while Kroger has almost 2,500 stores in North America and was voted one of the top grocers in the nation, Wegmans — which scored 3% of the total votes for favorite supermarket — only boasts 75 stores, positioning Wegmans above Kroger in the results.
“From high-quality produce to courteous staff, cleanliness to inviting atmosphere, Wegmans is a standout favorite grocer with consumers,” said Janet Eden-Harris, chief marketing officer for Market Force. “The fact that it can deliver all of these key performance attributes, and also rank highest on providing low prices, is an enormous accomplishment, and clearly earns the chain renowned customer loyalty.”
Meanwhile, when looking at such mass grocers as Walmart, Sam’s Club, Target and Costco, Market Force found similar results. While Walmart garnered the highest number of total votes, with fully 42% of the total, its store count also must be factored in. When re-indexed based on the number of stores, Costco took the lead. That lead is again substantiated based on the consumer ranking of mass grocers against the attributes they care about most. Costco scored highest on 12 of 16 attributes, and tied for first for the remaining four.