RALEIGH, N.C. Kerr Drug is underwriting a nationally syndicated public radio program focused on drug and health information, the regional retail pharmacy chain announced Monday.
Kerr will make content from the library of The People’s Pharmacy program available on its Web site under an agreement that calls for cross-promotional opportunities between the two, as well as with creators and hosts Joe and Terry Graedon.
“Through their nationally syndicated radio program, newspaper column and bestselling books, Joe and Terry Graedon are recognized as experts in prescription drugs, herbals and supplements, vitamins and home remedies,” Kerr president and CEO Tony Civello said. “Kerr Drug is pleased to partner with Joe and Terry Graedon and The People’s Pharmacy because we both respect people’s ability to make informed decisions about their health care.”
“The People’s Pharmacy” was one of the first books to provide drug and health information to consumers when it was published in 1976 and went on to become a bestseller, and the Graedons have written 14 more books since then. Their radio program reaches 250,000 people listening to 120 public radio stations every weak, while 80 newspapers publish their syndicated newspaper column.