NEW YORK Colgate has introduced a new line of professionally inspired toothpaste dubbed Colgate ProClinical.
"The launch of Colgate ProClinical marks a significant advancement in premium oral care," stated Spencer Pingel, general manager of U.S. oral care at Colgate. "Consumers, particularly women, continue to seek proven, professional-grade health-and-beauty solutions. New Colgate ProClinical responds to this trend by providing a new approach to daily oral care -- providing targeted benefits for health-and-beauty seekers through powerful, clinically proven technologies."
The line includes three variants: Daily Whitening for removing surface stains, Daily Cleaning for polishing teeth and Daily Renewal for Enamel for fortifying enamel.
The line of toothpaste is currently available at mass retailers and grocery stores nationwide and has a suggested retail price of $3.99 (mass) and $4.49 (food/drug).