LAS VEGAS Gamma Pharmaceuticals on Monday announced a joint venture with Evander Holyfield, former world heavyweight boxing champion.
The joint venture, branded "Holyfield Choice," will be formulating and marketing a line of vitamins and nutritional products. The brand currently has four product lines and seven SKUs in production.
"We believe the potential of the Holyfield's Choice brand is global and virtually limitless,” stated Peter Cunningham, Gamma CEO. “We have been in advance marketing discussions with the wholesale distribution channel and leading retailers, and the response has been remarkable,” he said.
In addition, Evander will soon be launching the 'Holyfield Challenge,' a national fitness and health program aimed at school-age and college-age students that will be rolled out to secondary schools and colleges around the country. Holyfield Choice fitness, nutrition and supplement products will be a key element of the youth-oriented program.