BUENA PARK, Calif. Dr. Fresh, a manufacturer of oral care products, has entered the natural products market with the acquisition of the assets of Floss & Go, including the Dr. Ken's Natural Products line.
The line, initially launched by celebrity dentist Kenneth Nussen, is comprised of mouthwashes, toothpastes, breath strips and chewing gums. It is known for harnessing the therapeutic properties of green tea extract.
"The Dr. Ken's brand is a strategic fit for us as we expand our oral care business into the fast-growing natural products sector," stated Puneet Nanda, president and CEO of Dr. Fresh. In marketing the line, Dr. Fresh stated that it will tap the expertise of Nussen.
"With our extensive [research and development] facilities and in-house, state-of-the-art automatic mouthwash production line, we believe we can achieve economies of scale and reduce current product cost substantially, which makes this a very attractive acquisition for us," added Daniel Enriquez, VP sales for Dr. Fresh.