Patients Views

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Healthcare practitioners are 'go-to' source for diabetes info

Among diabetes sufferers and those with a diabetic in their household, the critical role of the physician in condition management is most visible, according to a recent online survey of more than 500 AccentHealth viewers. Eight-in-10 indicate their doctor is very or somewhat involved in their own or their household member's diabetes management; half report their doctor is their primary source for condition info — 43% more than those using the second-most common source, health-related web sites.

Condition management drives purchasing in store aisles among diabetics

According to an October 2013 poll of more than 500 AccentHealth viewers with diabetes or a family history of diabetes, regular visits to the doctor, keeping a strict fitness routine and dieting are perceived to be the most important elements in managing and preventing diabetes.

 

Patient Views: Physician is America’s most trusted OTC adviser

With a growing number of Americans using OTCs to self-treat, the degree to which consumers visit their physician and the role physicians play in recommending therapy has been debated. In a recent study, AccentHealth took a look at consumer sources for OTC information, product selection drivers and the extent to which physicians influence consumer OTC purchases. more...

 

Nearly everyone has experienced cold, flu or allergy symptoms in past year

As many as 95% of consumers have suffered from either a cold, flu or allergy ailments or has a family member who has suffered in the past year, according to an online survey of more than 500 AccentHealth viewers conducted in August. Of those consumers, 84% suffered from seasonal or outdoor allergies, 82% from sinus congestion or headache, 72% from cold symptoms and 28% from flu symptoms. To see more Patient Views, click here.

Drug stores top destination for cold, flu and allergy purchases

When it comes to where to shop, drug stores (72%) emerge as the most popular destination for cold, flu and allergy remedies among all respondents surveyed, according to an online survey of more than 500 AccentHealth viewers conducted in August. Poll findings differ, however, among respondents in households with children — where mass merchandisers are used equally with drug stores (70% and 69%, respectively).

Doctors, pharmacists serve as primary sources for OTC information

Along with pharmacists (25%), physicians (24%) are the biggest providers of information for OTCs in the cough-cold category, according to an online survey of more than 500 AccentHealth viewers conducted in August. In the past 12 months, 40% of sufferers indicated that they took an OTC that their doctor recommended.

Doctor recommendations influence cold-flu-allergy OTC purchase

Product consideration at the shelf level remains a driving force behind purchase decisions. According to an online survey of more than 500 AccentHealth viewers conducted in August, 34% of respondents indicated that in-store browsing influences their OTC purchase. However, 40% of respondents indicated that OTCs purchased to treat cold, flu and allergy were the result of a doctor recommendation.