Behind-the-Counter Encounters is a multi-part educational campaign, produced by the American Pharmacists Association and sponsored by McNeil Consumer Healthcare, aimed at raising awareness for the critical role pharmacists play in patient care. As part of the Behind-the-Counter Encounters campaign, Brad Sherwood stars with pharmacists in a series of video vignettes that he developed with the APhA. The vignettes portray a “day in the life” of a pharmacist and demonstrate how pharmacists can serve as trusted counselors for consumers. Check out Brad and view all of his Behind-the-Counter Encounters. To learn more about the program, to see more video vignettes and access additional resources, log onto BTCcenter.com.