CVS opens third Beauty360 high-end beauty concept

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CVS SVP merchandising Mike Bloom

Ahava celebrity spokeswoman Kristin Davis of "Sex and the City" fame was on hand for the opening of Beauty360 No. 3

CVS SVP merchandising Mike Bloom and VP merchandising Cheryl Mahoney with celebrity makeup artist Vincent Longo and CVS senior category manager beauty Mary Lou Gardner

If anyone thinks that CVS has recast itself solely as a healthcare company, given its string of acquisitions in recent years — particularly, Caremark and MinuteClinic — they probably haven’t seen a Beauty360 store yet. In fact, standing in the middle of one of these 3,000 sq.-ft., high-end beauty boutiques, you might have a hard time recognizing you were in a CVS store at all.