The Dove chocolate football party was officiated by Holly Robinson Peete, an actress, "The Celebrity Apprentice" finalist and wife of former pro-football quarterback Rodney Peete.
The free event featured games, including swing bowling.
Attendees play the Dove Promises match game.
People lined up for free samples of Dove chocolate.
Tailgate-style dishes full of Dove Promises chocolate were set up for visitors.
Football and chocolate fans gathered in New York City's Times Square on Monday, Sept. 13, for a Dove chocolate football party, which not only marked the kickoff of football season, but also encouraged football fans to make Dove chocolate part of their game day ritual.