CVS launches high-end beauty concept, dubbed Beauty360

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Opening CVS/pharmacy's new Beauty360 store in Washington were (from left) Larry Merlo, president; Mary Lou Gardner, senior category manager of beauty; Cheryl Mahoney, VP beauty; and Mike Bloom, SVP merchandising.

CVS' hot new beauty concept, Beauty360, was introduced Nov. 3 at a special unveiling at the chain’s newest Capitol district store, in the very center of Dupont Circle. In fact, depending upon which side of the store you are on, you may have a difficult time figuring out that you are in a CVS/pharmacy at all. With a separate entrance onto busy Connecticut Avenue, Beauty 360 makes a major statement among the other shops that line the bustling shopping area. And it’s all about beauty.