The Art of Shaving stores are in the midst of a makeover, as the rollout of a new store design continues across Procter & Gamble’s chain of 39 men’s grooming stores. The centerpiece of the new design is the center table, which promotes The Art of Shaving’s Four Elements of the Perfect Shave platform: prepare, lather up, shave and moisturize. The new design matches more closely The Art of Shaving’s upscale, men’s club brand image.
The design firm Pompei A.D. has redeveloped the branding experience for each of The Art of Shaving’s new and existing retail locations. To date, updates have been completed in seven existing stores, and five new stores have opened. Pompei A.D. currently is completing documentation for the design of all of the 30 existing stores and some additional new stores, all to be opened in 2011.