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4 trends: The future of sales

The future of sales is both on us today and will continue to evolve at warp speed, writes Dan Mack in his new column. Hyper-competition is squeezing flexibility and demanding a new sales approach. And tomorrow’s sales leaders must possess the holistic business skills of a general manager.

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Kline Group: TENS and other self-care devices hold 'great potential'

PARSIPPANY, N.J. -- The Kline Group on Wednesday addressed the impact new wearable OTC devices such as TENS pain-relieving units are having on the category in its latest blog. "As consumers are increasingly demanding more features from these devices, such as being lightweight, easy-to-wear, portable, and most importantly affordable, this segment is expected to continue to thrive," noted Marcela Chifu, marketing executive Kline Group. "While the self-care devices market is still in the nascent stage, it will be interesting to see how it evolves in the following years. ... [T]his market has great potential to become consumers’ next top alternative to traditional nonprescription drugs." (Kline Group)