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Eylure repackages lash collection, creates starter kit

Eylure lashes is a heritage brand that is 65 years in the making, known for creating Elizabeth Taylor’s Cleopatra look to collaborating with pop star Katy Perry. Today, the U.K.-based brand is continuing to make its mark in the U.S. market with new packaging to help make the segment easier to shop.

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Duck Tape expands line

Duck brand duct tape announced that it is adding new general-purpose and project-specific products to its lineup in the form of Max Strength Duck Tape and No Residue Duck Tape.

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Nestlé makes exotic new addition

Nestlé Pure Life, a bottle water brand, announced that its product portfolio will be expanding with the debut of Nestlé Pure Life Exotics Sparkling Water, a line of unsweetened sparkling water with fruit flavors.