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Survey: In-store takes top spot when it comes to back-to-school purchases

On average, consumers say 64% of their back-to-school shopping will take place in-store, with the rest online via computer or mobile device. A new survey of 1,001 U.S. parents with school-age children from customer experience solutions provider Baynote and the E-tailing Group also shows that 40% of consumers say that paper catalogs influence their in-store purchases, more than any other channel.

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McKesson launches adherence reporting tool

McKesson Pharmacy Systems and Automation launched its new Adherence Performance reporting tool, which uses pharmacy data to supply pharmacies with the data they need to make improvements on the adherence of their patient base, the company said.