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Kline Group points to strong growth in 'natural OTCs'

Kline Group's Laura Mahecha, OTC industry expert, recently posted a blog charting the growth of "natural OTC medicines," which include homeopathic remedies. "While natural OTCs are small, accounting for less than 3% of overall OTC market sales, their growth rate has far exceeded the OTC industry's overall growth," Mahecha noted. "For example, over a recent three-year period, the overall OTC market grew by a CAGR of 1.6% while natural OTCs were up by a CAGR of nearly 6% over the same timeframe." (Kline)