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ECRM Data debuts enhanced website for retail, CPG industry

Efficient Collaborative Retail Marketing on Monday announced enhancements to its data and analytics website, The updated site has added functionality and increased retail coverage, the company said.


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Study: 70% of shoppers influenced by mobile ads

Mobile is increasingly influencing all stages along the shopper’s path-to-purchase for CPG items. New research from mobile audience intelligence firm NinthDecimal examines how mobile usage and marketing is transforming how shoppers interact with CPG brands.