The company has made a documentary profiling burn survivors and posted it to the Bio-Oil Facebook page, with every share counting as a $1 donation to the Phoenix Society.
So far in 2015, there have bee 221,200 new cases of lung cancer and 158,040 deaths from the illness, according to the National Cancer Institute.
Help2Heal represents the kind of cause marketing effort that catches the eye of the millennial shopper. According to a Nielsen survey, more than 55% of consumers globally are willing to spend more for products making a social or economic impact, and more than half of those respondents were millennials.
In a contribution to PhRMA’s conversation about preparedness month, NACDS’s Kathleen Jaeger touts the important role community pharmacies can play in disaster preparedness and the need for its role to grow.
The Generic Pharceutical Association’s CEO and President Chip Davis offered his recommendations for the Trans-Pacific Partnership.
The New York Times outlines the impact price increases of Valeant Pharmaceutical's Cuprimine has on one family, juxtaposing Valeant's pharmaceutical business model against the threat of government action. “Cuprimine is just one of many Valeant drugs whose prices have spiked as part of the company’s concerted strategy, which has richly rewarded its investors and made it one of Wall Street’s most popular health stocks,” the article said. “But Valeant’s habit of buying up existing drugs and raising prices aggressively, rather than trying to develop new drugs, has also drawn the ire of lawmakers and helped stoke public outrage against the growing trend of higher and higher drug prices imposed by big drug companies.” (New York Times)
Overall, 22% of consumers who are enabling their health management through technology in 2015 vs. 13% two years ago.
Lebhar-Friedman, Inc. announces two personnel changes, including a new publisher for Drug Store News.
Jason Ausili joined NACDS this week as the director of pharmacy affairs. Ausili will drive NACDS' initiatives designed to optimize pharmacy care and will assist with emerging care models.