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GMA study: CPG companies need to unlock digital opportunities

Consumer packaged goods companies need to plan for a “1-5-10” market in the United States during the next five years, in which digital’s current 1% penetration will likely expand to 5% and could accelerate to as much as 10% in short order, according to a new report, "The Digital Future: A Game Plan for Consumer Packaged Goods," prepared for the Grocery Manufacturers Association by The Boston Consulting Group, Google and IRI. 

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Cascade Ice introduces new bottle design

Unique Beverage Co., a player in the sparkling water category, has announced that its Cascade Ice flavors of lemonade, coconut, black raspberry, orange mango and pink grapefruit will be available in six packs and single 7-oz. bottles beginning in September.