During a recent TEDx event, CVS Health president and CEO Larry Merlo discussed the realignment of the company’s brand to "CVS Health" and its decision to pull tobacco products from its shelves.
Paris Presents, the creator and distributor of beauty brands Real Techniques, EcoTools and Body Benefits by Body Image, has selected the branding agency of Laughlin Constable as its advertising and digital marketing agency of record.
New exchange plan enrollees spent less on medications in the first quarter of 2015 compared with the same time a year ago, according to the third edition of the Express Scripts Exchange Pulse report released on Wednesday.
On the heels of its decision more than a year ago to pull the plug on tobacco products and rebrand the company as CVS Health, executives are working to give its stores a health and beauty makeover. Rolling out this year to roughly 500 locations across the country, the new store format reflects the company's broader commitment to health care and aims to deliver on what customers have come to expect from its pharmacy locations ― a stronger presentation in core OTC and beauty. For a first-hand look, DSNTV recently met with CVS Health's store leadership team ― including Helena Foulkes, EVP of CVS Health and president of CVS/pharmacy; Judy Sansone, SVP front store business; Alex Perez-Tenessa, VP beauty and personal care; and Cia Tucci, VP store brands ― in New York City to walk through one of the new stores and learn more about the big changes unfolding in the aisles.
Beauty and personal care company, PDC Brands, has acquired multicultural hair care brand Cantu and bath brand Bodycology from Advanced Beauty, adding two more trademarks to its portfolio of consumer goods brands.
The adoption of technology-driven medication synchronization by community pharmacies results in improved patient adherence, increased revenue streams, and overall improvement in business optimization for pharmacies. That’s according to an analysis of five pharmacy case studies conducted for the National Community Pharmacists Association.
Skin care brand derma e has expanded its portfolio with the new Purifying skin care line.
Energizer Holdings announced on Wednesday that it has completed the spin off from its former parent company, newly named Edgewell Personal Care Co., and has begun operating as an independent, publicly traded entity.
The Food and Drug Administration on Tuesday issued guidance indicating that the agency would give pharmacies an additional four months to comply with product tracing requirements scheduled to take effect July 1, 2015.