The U.K. OTC market is, as the Brits would say, brilliant. For North American brand owners, it’s always on the list of attractive potential markets. Complex and unique, there are two “B”s that stand out — Boots and Brexit.
Jeff Jones, executive vice president, chief marketing officer at Target, is leaving the company.
Kmart has unveiled the latest example of its strategic initiative to attract loyal shoppers as well as what it calls "a new Millennial Kmart audience."
The new packaging will feature softer, rounder edges and a new slightly curved logo that complements the rounded card shape.
Eight young moms in the Boston area are getting a new start in life after completing a pharmacy technician training program through a partnership with CVS Health and a Massachusetts nonprofit, according to the Boston Globe.
The steps Teva Pharmaceuticals had to take to win antitrust approval for its $40.5 billion acquisition of Allergan's U.S. generics business are attention grabbing, TheStreet reported earlier this week - securing approval from the Federal Trade Commission took 12 months and required the divestiture of nearly 80 drugs. "Deal makers in the generics space should take note the FTC went beyond the traditional focus on head-to-head competition between drugs on the market and potential competitors in the R&D pipeline," TheStreet wrote. "The commission also considered three new theories of competitive harm, including whether buyers will gain pricing power by bundling drug portfolios, whether generic drug makers will have less incentive to challenge brand drug patents and whether the merger will reduce the number of players in hard-to-make complex generics." (TheStreet)
New research from Experian Marketing Services points to five strategies that brands and retailers should implement to boost marketing plan performance during the key holiday shopping season.
ShaveMOB.com, an online retailer of razor blades for men and women, has acquired 800Razors, a U.S.-based personal care products company.
The nation's largest frozen meal brand is simplifying its recipes to reflect consumers' evolving preferences when it comes to food ingredients.
Fred's new CEO Mike Bloom pledged new initiatives will launch in the back half of 2016 that will help set the stage to combat growth headwinds.