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- Costco’s mantra: Pharmacist participation, rapid results (Exclusive News Alert, In this Issue, Retail News, Locked, NCPA - Frontend, Collaborative Care, DSN AM, Latest News, Costco, Health & Wellness, Top Retailers, Pharmacy)Tue, 02/02/2016 - 3:49pm
How does a big-box warehouse club operator generate awareness of its health services when its pharmacies are dwarfed by a vast array of electronics, case-pack groceries, apparel and general merchandise? Work with what you’ve got by tapping into the massive stream of customer traffic flooding the stores, and by highlighting your health-and-wellness offerings through pharmacist-provided counseling, preventive-health services and free health screening events.
It makes sense that the nation’s top retailer would also play host to the largest one-day health fair. But for Walmart, the scale of its first-ever chainwide wellness and screening event — held last October and appropriately dubbed “America’s Biggest Health Fair” — is only part of the story: It’s backed by long-term commitment and big-scale thinking.
For the industry’s third-largest drug store chain, health events aren’t just something that happens once or twice a year; they’re an ongoing commitment that’s now embedded in Rite Aid's DNA.
An easy and affordable way for people to take control of their health — that’s the premise driving the expansion and frequent availability of free health screenings at Sam’s Club, according to Jill Turner-Mitchael, SVP of consumables and health and wellness.
With more than 7,900 retail pharmacies and more than 1,100 retail clinics, CVS Health has leveraged its scale and market penetration to become a prime community health resource nationwide.
For years, community pharmacy has presented itself as one of the best solutions out there for the ills plaguing the nation’s overstretched and over-costly healthcare system. And few things drive that message home as effectively as the rapid growth of in-store health fairs and disease screening events at drug store, supermarket and mass merchandise pharmacies nationwide.
Look for highly targeted, biologically engineered drug therapies and a more integrated, teamwork-driven and evidence-based approach to medication therapy to dominate the pharmacy landscape in 2016.