Insights

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The successes and challenges of state prescription drug monitoring programs

"The United States is in the midst of a prescription drug abuse epidemic as addiction, overdoses and deaths associated with non-medical drug use have risen dramatically over the last decade. In 2009, U.S. drug overdose deaths outnumbered motor vehicle accident deaths for the first time," writes Wendy Cloe, a director at Emdeon, in her latest blog.

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Second annual tweet-a-thon proved how #Pharmacists can make a difference

Kicking off American Pharmacists Month this year on Oct. 2 was the second annual #Pharmacist tweet-a-thon. Highlighting the important role pharmacists have in patient care, their communities and the broader healthcare landscape, more than 11,000 tweets with the hashtag #Pharmacist were sent during the 24-hour period — some 467 an hour, according to healthcare social media watcher Symplur. 

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IRI's Sanders dives into changing retail and healthcare landscape

With declines in household incomes, a growing trend toward self-care among consumers, a changing demographic landscape and a greater emphasis on digital, the retail environment is undergoing significant change, but that change is spelling opportunities for smaller companies, according to Bob Sanders, EVP healthcare practice leader at IRI.

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Entrepreneur Gary Vaynerchuk stresses marketing for today

Attention brand marketers: Market in the year that we actually live in. That was a key piece of advice that entrepreneur, author and CEO of VaynerMedia, Gary Vaynerchuk, had for attendees during his lively, no-holds-barred presentation at the 7th Annual Emerson Group Retail Industry Day.

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Adventurer Aron Ralston talks about challenges at Emerson Retail Industry Day

The 7th Annual Emerson Group Retail Industry Day kicked off with a moving and inspirational presentation by adventurer and wilderness advocate Aron Ralston, who not only shared his story of having to amputate his arm in order to free himself from a dislodged boulder while hiking in Utah’s remote canyon country, but also revealed what he gained from that fateful journey.

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WebMD Health and Walgreens partnership underscores retail pharmacy as healthcare information depot

Two iconic health brands were brought together last week with the partnership between WebMD Health and Walgreens. The deal couples the online go-to source for healthcare information with one of the retail pharmacy leaders in advancing the scope of practice across the back bench. The deal also underscores the industry trend toward making healthcare coaching readily available at the pharmacy counter by combining WebMD's digital engagement tools with on-hand assistance from Walgreens' pharmacists and nurse practitioners.