The ALS Ice Bucket Challenge, which went viral in 2014 as a fundraiser for research, has helped identify a new gene behind the neurodegenerative disease ALS, or Lou Gehrig's disease, the ALS Association announced.
Pharmacy Business Insights
Mexico, a NAFTA member since 1994, is not the distant neighbor it once was. Present political posturing aside, it’s long been a challenging relationship. But today’s Mexico is also a great consumer market.
Value-based care is driving a number of positive trends within the retail pharmacy sector.
Companies are rushing to devise strategies to attract millennial shoppers, but what, the New York Times asks, do millennials really want? It turns out that their tastes vary wildly, although there is one uniting factor among this age group. (The New York Times)
Prince's sudden passing has disrupted the music industry and the broader creative culture. Whether one appreciated his music or didn’t, his talent was magnetic. You could not ignore his ability to tell a story; you could not ignore his authenticity. And that is something that everyone could learn from.
Retailers have long been interacting with customers via Facebook, but the social network is making a big push to become a full-fledged CRM platform.
There was once a time when “Made in China” was not part of the U.S. experience, but that changed in the 1980s. No longer was our Chinese connection limited to fortune cookies and take-out.
With retailers and healthcare providers across the country struggling to find ways to get their pharmacists more involved in patient care, pharmacy automation supplier Innovation brought together executives from a diverse range of companies earlier this month for a detailed look at how its partnership with Binghamton University’s Watson Institute for Systems Excellence is helping retail pharmacy in this effort.
NEW YORK -- Ten-second mobile video ads have greater brand appeal and persuasion potential for millennial audiences, according to a report in Adweek. The magazine says a study conducted by IAB in partnership with Millward Brown Digital and Tremor Video found that brands running 10-second mobile video ads have greater appeal and persuasion potential with younger audiences. However, a slightly longer, 30-second spot did better with those between the ages of 35 and 54. (Adweek)
Many retailers’ long-held assumptions about consumer loyalty programs are no longer accurate, according to a new study.