Pharmacy Business Insights

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Ice Bucket Challenge leads to ALS breakthrough

The ALS Ice Bucket Challenge, which went viral in 2014 as a fundraiser for research, has helped identify a new gene behind the neurodegenerative disease ALS, or Lou Gehrig's disease, the ALS Association announced.

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Prince: The ultimate brand experience

Prince's sudden passing has disrupted the music industry and the broader creative culture. Whether one appreciated his music or didn’t, his talent was magnetic.  You could not ignore his ability to tell a story; you could not ignore his authenticity.  And that is something that everyone could learn from.

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Rules of the Road: Entering China

There was once a time when “Made in China” was not part of the U.S. experience, but that changed in the 1980s. No longer was our Chinese connection limited to fortune cookies and take-out.

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Innovation, Binghamton University host pharmacy automation symposium

With retailers and healthcare providers across the country struggling to find ways to get their pharmacists more involved in patient care, pharmacy automation supplier Innovation brought together executives from a diverse range of companies earlier this month for a detailed look at how its partnership with Binghamton University’s Watson Institute for Systems Excellence is helping retail pharmacy in this effort.

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Adweek: Millennials prefer shorter mobile ads

NEW YORK -- Ten-second mobile video ads have greater brand appeal and persuasion potential for millennial audiences, according to a report in Adweek. The magazine says a study conducted by IAB in partnership with Millward Brown Digital and Tremor Video found that brands running 10-second mobile video ads have greater appeal and persuasion potential with younger audiences. However, a slightly longer, 30-second spot did better with those between the ages of 35 and 54. (Adweek)