Pharmacy Business Insights

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Rx Trends 2015

In a series of special reports, Drug Store News looks at some of the top trends impacting pharmacy in this pivotal year for the nation’s health system.

 

Surviving the Cough-Cold Season: A Category Promotion Review

During this webcast, ECRM lead business intelligence analyst Tanie Andraos discusses findings from ECRM Data's Ad Comparisons research covering the cough-cold category, highlighting trends in retailer and brand circular strategies and tactics.

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Study: 70% of shoppers influenced by mobile ads

Mobile is increasingly influencing all stages along the shopper’s path-to-purchase for CPG items. New research from mobile audience intelligence firm NinthDecimal examines how mobile usage and marketing is transforming how shoppers interact with CPG brands.