Insights

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Walgreens, Target staking a claim in tomorrow's shopper by enabling Apple Pay

Walgreens recently became one of the first retailers to enable Apple's new Apple Pay system, keeping the retail pharmacy giant on the cutting edge of mobile and omnichannel shopping. 

Walgreens isn't alone, of course, Target also will enable Apple's new payment system. “We know mobile is becoming the front door to Target, and we’re focused on creating the best possible mobile experiences for our guests,” said Jason Goldberger, SVP of Target.com and mobile, in the company’s “A Bullseye View” newsletter. “We’re thrilled to support Apple Pay to streamline how our guests pay in the Target app — this absolutely makes purchasing from Target’s mobile app easier than ever.”
 
It's a smart play, especially with all of the recent hacking incidents at retail — Apple Pay serves as an encrypted payment service that doesn't reveal such identifiers as name and credit card number as part of the transaction. Apple Pay, and other similar services no doubt, will evolve into the latest facet of omnichannel shopping. Not only will tomorrow's mobile shopper get what she wants, where she wants it and when she wants it, but also how she wants to pay for it. 
 
But it's a smart play for other reasons, too. Apple Pay stands a strong chance of defining the mobile payment space. There aren't too many companies that garner the kind of media attention that Apple does for a new product announcement (USA Today promised its app users live updates from California). But it's with good reason, people interested in news about Apple products tend to be higher-income consumers who actively embrace the new features with each upgraded iPhone. 

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KPMG survey: Retail executives embracing omnichannel approach

Many retail executives said their organizations have adopted an omnichannel strategy to link the consumers' in-store experience with the company's website, mobile device application and social media platforms in an effort to better respond to an increasingly online and mobile customer, according to KMPG’s 2014 Retail Outlook Survey.

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New research report highlights benefit of pharmacist medications reviews

Canada's Premiers gathered in Charlottetown for the latest Council of the Federation meeting starting on Aug. 26, and health reform is a key topic. The pharmacy community is urging provinces to consider further expanding pharmacists' role as they can make important contributions to improving patient outcomes, reducing costs and ensuring the sustainability of the health care system.

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What’s your strategy for diabetic patients?

"The diabetic is a critically important patient for pharmacies to serve. Yet, with increased Medicare audits, stringent compliance requirements and reduced reimbursements, is servicing these patients really worth it?" writes Kevin Dore, a director at Emdeon, in his latest blog.