GM/Consumables

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Keurig partners with Kraft coffee brands

Kraft and Keurig Green Mountain recently announced a partnership that will result in Maxwell House, Yuban, McCafé and Yuban coffee brands being available to owners of Keurig coffee makers.

 

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Cheetos intro mixes up category

Since they debuted early last year, Frito-Lay’s Cheetos Mix-Ups have caught consumers’ attention and recorded phenomenal sales growth. IRI data shows that sales of the snack mix increased by more than 163% during the 12 months ended June 15.

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Low-fat versions slower to catch on

Despite a growing number of consumers identifying themselves as healthy snackers, sales of more traditional snack foods — potato chips, corn chips and cheesy snacks — continue to flourish.

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Bloks provide chewable energy

Since their introduction a few years ago, Clif Bar & Co.’s Shot Bloks have been among the best-selling nutrition bars in the specialty store segment.