Pez Candy announced the introduction of Pez Hedz, a soft-candy chew shaped in whimsical designs.
Justin's, a maker of nut butters and organic peanut butter cups, announced the launch of White Chocolate Peanut Butter Cups.
The makers of Fruitwater are launching a new campaign featuring actress Christina Applegate. The campaign will encourage consumers to take a few moments from their busy days to focus on themselves.
Annie's, a natural and organic food company, will be acquired by General Mills for $46 per share for a total transaction of $820 million.
Reed's, a manufacturer of natural foods products, will add an organic coffee kombucha beverages to its line of Culture Club Kombucha.
Busch announced a package redesign as well as a chance to win a hunting getaway. The 2014 Busch Hunting can features hunting graphics — including silhouettes of deer, elk and duck — over Busch's signature "blaze orange" background.
Frito-Lay's Cheetos brand announced a slew of mischievous iniatives to help engage consumers for Halloween, which include a limited-edition Cheetos bag and a redesigned Cheetos Halloween online hub.
Annie's launched two new frozen-food options in an effort to provide consumers with a healthier snacking alternative.
True Nopal announced that its line of True Nopal Cactus Water will be available in the Los Angeles region and Hawaii Costco locations beginning in September.
IRI on Wednesday released a new “Point of View: Winning with the Hispanic Consumer Today" study to help CPG marketers connect with this diverse, rapidly expanding customer group.