Packaged Facts’ “Bottled Water in the U.S.” report notes that fewer Americans are drinking soda, diet soda or carbonated diet drinks than are reaching for bottled water.
As many as 41% of retailers expect their Black Friday sales to increase this year, compared to 30% last year.
The products will also pilot the company’s new SmartLabel QR code, which allows shoppers to find out more about them and their ingredients online by scanning a code on the package.
Despite an increased promotional investment, lift from merchandising support declined across 58% of CPG categories.
In this report, DSN examines in-depth sales activity in the beverage and cookie categories, highlighting new products that are shaking up the consumables aisle.
In this report, DSN examines in-depth sales activity in the greeting card category, highlighting new products that are shaking up the general merchandise aisle.
Hallmark is bringing “the Force” to the greeting card aisle with a variety of new “Star Wars” Halloween, Christmas and everyday “Star Wars” cards, many of which include light and sound effects.
Licensed products remain an important part of the card category.
Mondelez’s Nabisco division recently introduced Oreo Thins, a crisp, delicate version of the classic cookie.
Sales in the cookie category may be flat overall, but Mondelez’s Oreo brand is on fire and is outpacing category growth with a more than 9% leap in dollar sales.