GM/Consumables

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Special Report: New General Market

In the Aug. 24 issue, DSN also highlighted some of the companies attracting — and retaining — New General Market consumers, including Ansell, Beiersdorf, Dentek, Fleet, hello products, Kao Brands, Mentholatum, Paris Presents and Wahl.

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hello puts the ‘personal’ in personal care

When 26-year-old Tracy Dalton forgot her toothpaste when visiting a friend’s house, she fell in love with her friend’s brand, hello. “I had never seen the brand before, but it just looked so friendly and called out to me,” she said.

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Winning with the New General Market: The incremental value of inclusion

Over the past 15 years, studies have indicated how different America will look in the future — in 2020, 2040, 2050 and beyond. However, the United States isn’t on the brink of change. It has indeed already changed well beyond demographics, and the cultural shift that we are now witnessing will continue as a defining part of the landscape and future of the nation.

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Kashi unveils new organic bars

Kashi recently introduced Organic Chewy Granola and Seed Bars. Made with a nutritious, plant-based blend of 100% whole grains, fruits, nuts and super seeds, Kashi Organic Chewy Granola and Seed Bars are free of highly refined sweeteners.