GM/Consumables

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Study: 70% of shoppers influenced by mobile ads

Mobile is increasingly influencing all stages along the shopper’s path-to-purchase for CPG items. New research from mobile audience intelligence firm NinthDecimal examines how mobile usage and marketing is transforming how shoppers interact with CPG brands.

 

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Lipton's new line aims to uplift

Lipton Iced Tea is rolling out a new line of lightly carbonated ice teas, which highlights the brand's "Be More Tea" brand philosophy of encouraging people to refresh their daily routines.

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PepsiCo expands Kickstart line

PepsiCo on Wednesday announced that its line of Mountain Dew Kickstart beverages will get two new flavors. The new additions — Pineapple Orange Mango and Strawberry Kiwi — combine the rush of a Mountain Dew beverage with fruit juice and coconut water.