The Yankee Candle Co. on Wednesday announced the launch of new fragrances for spring 2015.
IRI has hired Michael Rosenthal as EVP of global operations. Rosenthal is a member of the executive leadership team and reports to Andrew Appel, president and CEO of IRI.
The Global Market Development Center last week named Dewayne Rabon, group VP center store for Bi-Lo Holdings, as the new chairman of the board.
Respect Foods last week debuted a new line of frozen breakfast products for immediate distribution in North America.
Target is teaming up with a celebrity foodie for a new product line.
Mobile is increasingly influencing all stages along the shopper’s path-to-purchase for CPG items. New research from mobile audience intelligence firm NinthDecimal examines how mobile usage and marketing is transforming how shoppers interact with CPG brands.
Walkers Shortbread has adapted its shortbread recipe for consumers who abide by a gluten-free diet.
Lipton Iced Tea is rolling out a new line of lightly carbonated ice teas, which highlights the brand's "Be More Tea" brand philosophy of encouraging people to refresh their daily routines.
Greek yogurt brand Chobani is adding several products to its portfolio along with new marketing initiatives to maintain category leadership, the company announced on Wednesday.
PepsiCo on Wednesday announced that its line of Mountain Dew Kickstart beverages will get two new flavors. The new additions — Pineapple Orange Mango and Strawberry Kiwi — combine the rush of a Mountain Dew beverage with fruit juice and coconut water.