The company also released an infographic, detailing the six types of shoppers who will be on the hunt for gifts, and they are: the caregiver, the adventurer, the techy, the fashionista, the kitchen master and the littles.
7-Eleven stores will begin selling Simply Me Beauty cosmetics for eyes, lips and face.
The West Des Moines, Iowa-based company said that its efforts are aimed at adapting its offerings to meet customers’ changing lifestyle needs.
Packaged in individual 40 ml glass bottles, the product currently comes in five flavors: Lemon, Lime, Raspberry, Orange and Mango.
PepsiCo’s Frito-Lay has expanded the line by including peanut options of the Nacho Cheese and Cool Ranch flavors.
In 2016, Nielsen reported that private label outperformed national brands in the mass merchandising segment, which includes such retailers as Walmart, Target, warehouse clubs and dollar store chains.
According to the Greeting Card Association, sales of the greeting card category — which they estimate to be between $7 and $8 billion — have held steady the past few years.
The rumors of the death of the snack market are greatly exaggerated. Consumers still want their favorite pretzels, popcorn or potato chips, with a little less fat and calories.
Content and design innovations have been the driving forces behind growth in the greeting card category, but are they enough to sustain sales going forward?
Officials at the Global Marketing Development Center said retailers can capitalize on the expected uptick in sales with smart, innovative products and merchandising.