The retailer will offer sales on Black Friday and beyond for those who shop using Rite Aid’s wellness+ with Plenti card.
Packaged in individual 40 ml glass bottles, the product currently comes in five flavors: Lemon, Lime, Raspberry, Orange and Mango.
PepsiCo’s Frito-Lay has expanded the line by including peanut options of the Nacho Cheese and Cool Ranch flavors.
In 2016, Nielsen reported that private label outperformed national brands in the mass merchandising segment, which includes such retailers as Walmart, Target, warehouse clubs and dollar store chains.
According to the Greeting Card Association, sales of the greeting card category — which they estimate to be between $7 and $8 billion — have held steady the past few years.
The rumors of the death of the snack market are greatly exaggerated. Consumers still want their favorite pretzels, popcorn or potato chips, with a little less fat and calories.
Content and design innovation have been the driving force behind growth in the greeting card category, but is it enough to sustain sales going forward?
Officials at the Global Marketing Development Center said retailers can capitalize on the expected uptick in sales with smart, innovative products and merchandising.
Both candy and chocolate will be available for purchase in fun holiday shapes and packaging.
The rising star of the New York MLB team will be the new face Pepsi.