Justin's, a maker of nut butters and organic peanut butter cups, announced the launch of White Chocolate Peanut Butter Cups.
Busch announced a package redesign as well as a chance to win a hunting getaway. The 2014 Busch Hunting can features hunting graphics — including silhouettes of deer, elk and duck — over Busch's signature "blaze orange" background.
Frito-Lay's Cheetos brand announced a slew of mischievous iniatives to help engage consumers for Halloween, which include a limited-edition Cheetos bag and a redesigned Cheetos Halloween online hub.
Annie's launched two new frozen-food options in an effort to provide consumers with a healthier snacking alternative.
True Nopal announced that its line of True Nopal Cactus Water will be available in the Los Angeles region and Hawaii Costco locations beginning in September.
IRI on Wednesday released a new “Point of View: Winning with the Hispanic Consumer Today" study to help CPG marketers connect with this diverse, rapidly expanding customer group.
The Magic Hat Brewing Co. recently released Wilhelm Scream, its first-ever pumpkin ale that's named for the iconic scream sound effect that's been used in more than 200 movies.
Google last week announced that it has been testing a small fleet of drones in Australia in an effort to remove "the friction of moving things around" as part of an initiative called "Project Wing."
Coca-Cola Life — a reduced-calorie cola sweetened with cane sugar and stevia leaf extract — has arrived stateside, making its debut in The Fresh Market stores across Georgia, North Carolina, South Carolina and South and Central Florida.
Consumer packaged goods companies need to plan for a “1-5-10” market in the United States during the next five years, in which digital’s current 1% penetration will likely expand to 5% and could accelerate to as much as 10% in short order, according to a new report, "The Digital Future: A Game Plan for Consumer Packaged Goods," prepared for the Grocery Manufacturers Association by The Boston Consulting Group, Google and IRI.