GM/Consumables

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Lay's announces final call for 'Do Us A Flavor' contest

Lay's has issued a last call for votes in its "Do Us a Flavor" contest. Since July 28, consumers have been putting the four finalist flavors — Lay's Cappuccino, Lay's Cheddar Bacon Mac & Cheese, Lay's Kettle Cooked Wasabi Ginger and Lay's Wavy Mango Salsa — to a nationwide taste test.

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Smucker's invites fans to 'Spread a Little Sunshine'

Smucker's brand is utilizing a new photo promotion to celebrate the joy in making someone's day a bit brighter, no matter how small the act. Sharing these moments will let consumers win prizes each week, or win a $10,000 kitchen makeover. 

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Campbell's favors convenience with latest line of soups

Campbell Soup Co. announced the introduction of Campbell's Soups for Easy Cooking, a line of ready-to-use soups. The new soups are ideal for busy parents, the company said, and are specially created to help make dinner in 30 minutes or less.