Some industry figures estimate that nearly 4 million Americans are daily e-cigarette users, and that figure could double within five years.
Delivering the final keynote address, Michael Dart served up a playbook marketers can use to appeal to generation Z, the demographic cohort behind millennials, as they come of age.
Kroger's convenience store business generated revenue of $4 billion and sold 1.2 billion gallons of fuel in 2016.
The launch follows the company’s first foray into the freezer aisle last summer with Deep-Fried Twinkies and a line of ice cream flavors inspired by classic Hostess treats.
L2 Inc. reviews how digital supports personalization, product development and consumer outreach in new and innovative ways.
Digital represents the future of both merchandising and marketing, as evidenced by emerging digital-only brands.
Colleen DeCourcy, chief creative officer for Wieden+Kennedy told attendees of the Emerson Group's Emerson Group 10th Annual Retail Industry Day that catching lightning in a bottle comes down to two key elements.
Leading the all-star lineup of Emerson's 10th Annual Retail Industry Day was Marcus Lemonis, the retail "fixer" who hosts "The Profit” on CNBC.
From Halloween to harvest, Rite Aid has every part of fall covered.
Under the agreement, ReposiTrak will be the exclusive solution provider endorsed by GMDC for compliance management and the sourcing of retail-ready vendors.