GM/Consumables

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ThinkThin fuels growth with new 'on-trend' product

ThinkThin will expand beyond its selection of bars with its new thinkThin Protein and Fiber Hot Oatmeal, marking its first new food category launch. The brand said it hopes to meet a rising demand for protein products and is first in the hot cereal category to offer a combo of both protein and high fiber with 200 calories or less. 

 

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Brookside intros new Crunchy Clusters

The Hershey Co. on Tuesday announced the introduction of Brookside Chocolate's Crunchy Clusters, a confection that takes mutligrains of rice, toasted oats and graham cracker bits and combines them with fruit-flavored centers covered in dark chocolate. 

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Study: 70% of shoppers influenced by mobile ads

Mobile is increasingly influencing all stages along the shopper’s path-to-purchase for CPG items. New research from mobile audience intelligence firm NinthDecimal examines how mobile usage and marketing is transforming how shoppers interact with CPG brands.