ECRM VMS 2009
Sales of vitamins across food, drug and mass outlets (minus Walmart) grew by a whopping 8.9% to $2.7 billion for the 52 weeks ended Nov. 30, 2008, according to data from Information Resources Inc. That kind of growth affirms an October 2008 survey released by the Council for Responsible Nutrition that suggested the majority of dietary supplement users didn’t cut back on their supplement regimens, despite the tougher economy. According to the survey, 51% of supplement users indicated that the economy’s ills wouldn’t force them to cut back on their supplement-purchasing habits. Survey results also showed that of the 51% who didn’t plan on cutting back their supplement routine, 13% reported supplements were an essential part of their overall wellness regimen — something they couldn’t do without. Click below to download the PDF of ECRM VMS 2009.