DSN examines early adopters of gamification, highlights seven core OTC categories and investigates the state of the Generic Rx Market.
ON THE COVER
Generic Rx Market: State of the market: Are generic drugs approaching their peak?
Allergy: Summertime symptoms breathe life into sales
Analgesics: Homeopathy, returning brands shape pain relief
Digestives: Switch, new launches to bring resurgence
Eye/Ear care: Focus on specialized needs boosts sales
First aid: Kinesio tape helps revive staid category
Foot care: Segmenting by needs keeps sales moving
Oral care: Still room to grow within oral care market
Pet care: Consumers upgrading when comes to pets
Battery: Device-specific, lasting products charge category