Starting this month, the more than 8.6 million readers of Costco Wholesale's member magazine will be able to use smartphones and tablets to scan more than 50 digital watermarks included in articles and ads.
Boehringer-Ingelheim helped sponsor Team Walgreens/Team Tori to a tune greater than $1,000 for colon cancer research at the 2013 St. Louis Undy 5000, a family-friendly 5K run/walk created by the Colon Cancer Alliance. BI is a regular sponsor of Undy 5000 events under its Dulcolax brand.
In an exclusive sit down with Adweek, Amy Spiridakis, director of marketing for Diet Pepsi, spoke about recent rebranding efforts from the beverage maker, a new limited-edition can design for Diet Pepsi and an exclusive partnership with Target coming up in May.
Same-store sales at Rite Aid decreased 2% in March, including a 3.8% increase in same-store sales on the front end and a 4.5% decrease in pharmacy sales due in part to new introductions of generic drugs, the retail pharmacy chain said.
Amazon and Walmart's e-commerce division are expanding and starting programs to allow customers to order items online and then pick them up from lockers stationed at brick-and-mortar retailers. Amazon has been running such a program for a couple of years in a few major cities, including installing the lockers at Rite Aid stores in cities like New York.