One of the biggest impacts of technology among a potentially unexpected group of consumers is its ability to empower baby boomers to be independent for longer, according to Pfizer Consumer Healthcare senior director disruptive innovation wellness Rimma Fehling.
The keys to providing an omnichannel experience are being able to provide customers with consistency and a clear value, according to Procter & Gamble’s associate director of brand marketing for personal health care, Phil McWaters, at the Retail Health Summit in June.
As the company behind Purell hand sanitizer, Gojo’s “big, hairy, audacious goal,” as described by the company’s VP hygiene sciences and public health advancements Jim Arbogast, is to “bring well-being to 1 billion people every day.”
With the array of products that consumers have in front of them at any given time, the trick is to provide “an interaction and the opportunity to understand what you don’t know,” DeVilbiss Healthcare's SVP product management David Cohon said during June's Retail Health Summit.
“The data says the consumer engages in store at a rate of 73%. They’re engaging and thinking and processing information right there at the shelf,” said Mack Elevation Forum founder and managing director Dan Mack, setting the table for a panel discussion among leading consumer health executives at the Retail Health Summit.
When RB North America president Alexander Lacik thinks about his 18-year-old son, he doesn’t doubt that it’s possible he might live longer than 100 years. His concern is where his son will get the knowledge to lead a healthy lifestyle.
One disconnect Bausch + Lomb’s John Ferris sees in the conversation about health care is the relative lack of attention paid to eye health as more than half of baby boomers don’t get regular eye exams.
With more than 37% of Americans diagnosed as prediabetic, the current market for diabetes management and monitoring is really just the tip of the iceberg. According to Medline chief marketing officer Stu Schneider, it’s time for retailers and consumer health companies to start looking at the current diabetes care market like an iceberg.