Increased localization of shopper marketing efforts at Walmart is now possible via Facebook following the retailer’s announcement that it would create approximately 3,500 store-specific Facebook pages to serve its nearly 9.5 million fans.
While Toys"R"Us and Kmart were among the first retailers to release their hot toy lists, Walmart wasn't too far behind this year, offering many of the same toys as the aforementioned companies, and even some exclusives.
Sam’s Club locations this year once again will host “Hugo Salutes Our Veterans,” a national program that will provide 36,000 Hugo folding canes free of charge to U.S. military veterans in need of mobility assistance.
In her new role as president and CEO of Walmart Canada, Shelley Broader will be tasked with addressing new competition from Target and other retailers expanding into Canada. Broader, who joined Walmart Canada in 2010 as chief merchandising officer, will assume her new role, effective immediately.