Target is back to its old marketing tricks in New York City this holiday season with a 16,000-sq.-ft. omnichannel "spectacle” opening Dec. 9 next to Chelsea Market. According to the Minneapolis Star-Tribune, the holiday pop-up store "is filled with 10 holiday-themed displays that incorporate a digital element on top of an interactive physical experience. Each one is tied in to a popular holiday toy that Target is selling at the space." [Minneapolis Star-Tribune]
Target reported that Black Friday sales were strong this year, with Apple Watch, iPads, Beats Solo 2 headphones, FitBit Charge HR and the Philips Sonicare 2 electric toothbrush among the most popular items.