One of Rite Aid’s most farsighted innovations has been the creation of a unique store position, the wellness ambassador, whose primary focus is serving customers to help deliver a better in-store shopping experience.
Rite Aid may be a company in the midst of a major transformation to provide greater access to health services, but there is one thing that hasn’t changed and won’t change — Rite Aid’s commitment to helping its neighbors.
Rite Aid’s wellness+ loyalty program was a key catalyst in the company’s turnaround, Ken Martindale, Rite Aid president and COO, told Drug Store News. And now that the loyalty program is evolving into wellness+ with Plenti, part of a first-of-its-kind loyalty coalition, it may serve as another bellwether for Rite Aid as the company transforms into a comprehensive retail healthcare company.
From the leadership team in Camp Hill, Pa., to the nearly 90,000 associates it has in the field and in its stores, they believe in themselves and have built a culture focused on finding and implementing the next big idea, and creating important differentiation from their competitors.