12/05/2012 - 1:01pm

Rite Aid has become the exclusive retailer of a new line of home fitness products, the retail pharmacy chain said Wednesday.

12/03/2012 - 10:54am

Rite Aid is offering a $5 discount on flu vaccinations through the middle of this month, the retail pharmacy chain said Monday.

11/30/2012 - 12:43pm

By the time it had unveiled the latest evolution of its hot, new Wellness store concept this fall in Lemoyne, Pa., Rite Aid was coming off seven consecutive quarters of Adjusted EBITDA and same-store prescription count growth — the strongest growth period for the company in several years.

11/29/2012 - 4:19pm

The entirety of Rite Aid’s marketing message can really be broken down to just two simple, yet powerful words: 
wellness empowerment. 


11/29/2012 - 4:19pm

The success of Rite Aid’s Wellness store is in the experience. It’s welcoming. It’s engaging. And across various touchpoints throughout the store, it helps guide Rite Aid customers toward however it is they define “well.” That’s as much a function of design of the stores as it is the people and the products in those stores.


11/29/2012 - 4:19pm

Ultimately, there’s no “retail pharmacy” without the “pharmacy,” and that’s true of any store that dispenses prescription drugs — whether it’s a small independent drug store, a nationwide chain, a supermarket or a mass merchandiser. But in many respects, Rite Aid is trying to make the “pharmacy” component of that phrase just a little bit bigger.


11/29/2012 - 4:19pm

An often-heard remark in arguments between people is, “You’re not looking at the big picture.” But it’s often just as important to look not just at the big picture, but all the little parts that constitute it, especially if you’re the head of store operations for a major retail chain.


11/29/2012 - 4:19pm

Drug stores, especially chain drug stores, brand themselves differently. But once customers step through the doors, they tend to only see slight variations of the same thing: the same shelves, too tall for mere humans to reach the top without a ladder; the same product categories every other drug store carries; the same pharmacy counter in the back of the store; and the same cash registers in the front. Some stores have carpets, others have tile floors.


11/20/2012 - 1:30pm

Rite Aid is offering Black Friday discounts early at its stores, the retail pharmacy chain said.