The Cincinnati Business Courier, reporting on a recent Kroger investor call, highlighted the fact that Kroger’s natural and organic food sales bring in more than $11 billion a year, a trend fueled in part by its Simple Truth product line, which has seen double-digit growth every year since its launch. “We’re delivering on millennials’ needs,” Stuart Aitken, Kroger’s 84.51 data analytics unit CEO said. (Cincinnati Business Courier)
Within the toothpaste category, Colgate Total and Crest 3D White were the two brands from their respective manufacturers that displayed the highest sales, and they both displayed higher units sold on promotion (28%).
Kroger has announced that it had added transgender health benefits to one of the company’s health insurance plans, according to Forbes. "Beginning January 1, 2016, medical procedures including surgery and drug therapy for gender reassignment will be covered up to a $100,000 lifetime maximum for eligible associates and their dependents,” the company wrote on their employee social network. (Forbes)
Kroger is completing the installation of its Digital Shelf Edge smart shelf technology to 2,200 shelves throughout the center of the supermarket, including most aisles with dry goods Cinicinnati.com is reporting. “It has the potential to reinvent brick-and-mortar retailing,” Kroger’s VP research and development Brett Bonner said. “It brings the info-richness of the Internet to the sight, sounds, smells and touching of in-store shopping.” (Cincinnati.com)
The company said that its HemisFares products will be imported directly from the most food-rich regions of the world and that it offers shoppers a guided tour of the best-of-the-best tastes the planet has to offer.