A new study by researchers at CVS Health and Brigham and Women's Hospital found that patients who took a generic statin were more likely to be adherent to their medication than those starting on a branded drug.
Social media outlets. Consumers. Wall Street. Government officials. Everyone was buzzing over CVS Caremark’s news on Wednesday that it has changed its corporate name to CVS Health and stopped selling tobacco in all of its stores.
In the wake of CVS Caremark’s announcement Wednesday morning that it has changed its name to CVS Health to better reflect its broader healthcare commitment and stopped selling tobacco in all its stores about one month earlier than anticipated, the company is embarking on a marketing initiative that includes a new commercial and a social campaign.
Shortly after announcing Wednesday morning its corporate name change to CVS Health, CEO Larry Merlo appeared on CNBC to weigh in on the name change and the opportunities to play a greater role in today’s healthcare market, as well as to highlight the fact that its stores are now officially tobacco-free.