CDC has received recent reports of severe respiratory illness among young- to middle-aged adults with H1N1pdm09 virus infection, some of whom required intensive care unit admission; fatalities have been reported.
The challenge for DME within retail is the amount of shelf real estate many of these bath safety and mobility assistance products occupy. The large individual SKU footprint can make for some unattractive profit-per-square-inch metrics.
Cough-cold marketers like to strike just before the iron gets hot, placing most of their ad placements in support of cold and flu remedies in the two months leading up to the peak of cold and flu season.
Retail health fairs — both mega events, such as Walmart’s “America’s Biggest Health Fair” on Oct. 10, 2015, or smaller, periodic local events hosted annually by thousands of retailers across the country — represent one of the simplest mechanisms for massive, individualized public awareness around such key health issues as flu prevention, early diabetes detection and/or prevention, and more.
How does a big-box warehouse club operator generate awareness of its health services when its pharmacies are dwarfed by a vast array of electronics, case-pack groceries, apparel and general merchandise? Work with what you’ve got by tapping into the massive stream of customer traffic flooding the stores, and by highlighting your health-and-wellness offerings through pharmacist-provided counseling, preventive-health services and free health screening events.
It makes sense that the nation’s top retailer would also play host to the largest one-day health fair. But for Walmart, the scale of its first-ever chainwide wellness and screening event — held last October and appropriately dubbed “America’s Biggest Health Fair” — is only part of the story: It’s backed by long-term commitment and big-scale thinking.
An easy and affordable way for people to take control of their health — that’s the premise driving the expansion and frequent availability of free health screenings at Sam’s Club, according to Jill Turner-Mitchael, SVP of consumables and health and wellness.