01/14/2013 - 2:51pm

At least half of consumers cited prior use (58%) as the most commonly reported method to select an OTC remedy, according to an online survey of more than 900 AccentHealth viewers conducted in September. Decisions also are commonly made by reading packages at the shelf (54%) or from a pharmacist's recommendation (50%).

12/18/2012 - 11:07am

One-in-5 respondents expect any increase in OTC usage will be related to aging, according to an online survey of more than 900 AccentHealth viewers conducted in September. However, consumers younger than 55 years were the drivers behind increased OTC usage through 2012.

12/17/2012 - 11:24am

Insurance coverage is a significant factor that is driving increased OTC utilization — 67% of respondents switched to an OTC once insurance coverage was suspended for a prescription formulation. According to an online survey of more than 900 AccentHealth viewers conducted in September, one-third of consumers reported insurance stopped covering a prescription once an OTC equivalent was available.

12/14/2012 - 1:09pm

The lower cost of OTCs was cited as the primary reason consumers have increased and plan to increase their OTC usage, according to an online survey of more than 900 AccentHealth viewers conducted in September.

"Year over year, viewers appear to be getting more cost-conscious," said Natalie Hill, AccentHealth VP market research, noting that 39% of viewers suggested that lower costs associated with OTC medicines would drive increased usage in the coming year, as compared with 29% who cited cost as the main driver behind increased OTC use in the past year.

12/13/2012 - 1:08pm

Anticipated increases in OTC use for the upcoming year are driven by those who have already reported a rise in usage, according to an online survey of more than 900 AccentHealth viewers conducted in September. Almost half of those who reported increased use of OTC medicines in the past year project that trend will continue with another increase in OTC use in the coming year.

12/12/2012 - 3:33pm

As many as 26% of consumers increased their usage of over-the-counter products in the past year, according to an online survey of more than 900 AccentHealth viewers conducted in September. Anticipated increases in OTC use for the upcoming year are driven by those who have already reported a rise in usage in the past year.

11/30/2012 - 10:00am

For the most common conditions suffered by consumers or someone in their household, OTCs served as the first line of defense for more than 40% of consumers across the board, according to an online survey of more than 900 AccentHealth viewers that was conducted in September.

For the 77% of AccentHealth viewers who had experienced heartburn in the past year, 46% used an OTC treatment for relief. For top five symptoms/conditions experienced by viewers in the past year — including cold, cough/sore throat, headache, sinus/nasal congestion and runny nose — 43% of consumers used OTCs to address those conditions before other treatment options.

11/29/2012 - 1:41pm

Among those health conditions treated with OTCs, AccentHealth viewers reported that allergies, sinus/nasal congestion and pain — including back, muscle and menstrual — to be the most commonly suffered chronic conditions. And cold symptoms and headaches were the most commonly suffered acute conditions, according to an online survey of more than 900 AccentHealth viewers that was conducted in September.

As many as 95% reported that either themselves or someone in their household had a cold, 92% suffered from a cough or sore throat, and 91% experienced a headache. The top conditions suffered chronically by respondents included sinus/nasal congestion (90%), muscle ache/pain (87%) and allergy (87%).

11/28/2012 - 11:17am

Consumers are increasingly turning to OTCs to treat their conditions, including both acute, episodic conditions like the common cold and such chronic conditions as frequent pain and allergy. However, the extent to which OTCs are used varies by condition, according to an online survey of more than 900 AccentHealth viewers conducted in September. Headache sufferers reported using OTC medications most often (89%), while sufferers of certain digestive disorders use OTCs less often (53%).