02/26/2013 - 3:25pm

Those ages 55 years and older are significantly more likely to use the Internet for information on vitamins as compared with younger shoppers, according to an online survey of more than 900 AccentHealth viewers conducted in late 2012. Additionally, respondents ages 55-plus years are more likely than younger individuals to consult a doctor or pharmacist and read magazines for vitamin information.

02/25/2013 - 2:54pm

Survey participants older than 55 years were more likely to seek multiple sources of dietary supplement information (33%) as compared with younger shoppers (25%), according to an online survey of more than 900 AccentHealth viewers conducted in late 2012. Referencing multiple sources for vitamin information suggests greater interest in the topic.

02/25/2013 - 1:56pm

As many as 72% of consumers use vitamins and dietary supplements, according to an online survey of more than 900 AccentHealth viewers conducted in late 2012. Those most likely to report supplement use include women and all consumers over the age of 55 years.

02/22/2013 - 1:08pm

While pharmacists are reported as the primary source of information on OTCs, doctors are the ‘go-to’ on vitamins and dietary supplements, according to an online survey of more than 900 AccentHealth viewers conducted in late 2012. Two-in-5 survey participants reported that they were primarily given information about their supplements from their doctor, followed by 28% who received that information from a friend or relative, and 18% who researched their supplements online.

02/21/2013 - 12:12pm

Almost 3-in-4 women surveyed supplement their diets (74%) versus 65% of men, and 81% of consumers older than 55 years reported supplementing versus 72% of consumers between the ages of 35 years and 54 years, according to an online survey of more than 900 AccentHealth viewers conducted in late 2012. As many as 70% of the generation of respondents between the ages of 18 years and 34 years reported they take vitamins and/or supplements.

02/19/2013 - 1:06pm

As many as 72% of consumers use vitamins and dietary supplements, according to an online survey of more than 900 AccentHealth viewers conducted in late 2012. The most likely to report supplement use included women and all consumers older than 55 years.

01/17/2013 - 11:44am

If the OTC products for which they were looking were not on the shelf, half would switch to another product, with 30% looking for an alternative product and 20% asking the pharmacist for an alternative solution, according to an online survey of more than 900 AccentHealth viewers conducted in September. However, 42% of respondents are observed to be product loyalists and would seek the OTC out at another retailer.

01/16/2013 - 11:41am

When asked if it was easy or difficult to find what they were looking for when shopping for OTC remedies, 4-in-5 consumers reported that over-the-counter medicines are either somewhat easy or very easy to find, according to an online survey of more than 900 AccentHealth viewers conducted in September. In fact, as many as 37% of consumers suggested it was "very easy" to find the OTC medicines for which they were looking.

01/15/2013 - 4:33pm

When considering the purchase of a never-before-used OTC, consumers are diligent about learning more, according to an online survey of more than 900 AccentHealth viewers conducted in September. Nearly three-quarters of respondents indicate they always read the instructions/insert before taking an OTC product for the first time.