09/25/2013 - 9:53am

Along with pharmacists (25%), physicians (24%) are the biggest providers of information for OTCs in the cough-cold category, according to an online survey of more than 500 AccentHealth viewers conducted in August. In the past 12 months, 40% of sufferers indicated that they took an OTC that their doctor recommended.

09/25/2013 - 9:46am

Product consideration at the shelf level remains a driving force behind purchase decisions. According to an online survey of more than 500 AccentHealth viewers conducted in August, 34% of respondents indicated that in-store browsing influences their OTC purchase. However, 40% of respondents indicated that OTCs purchased to treat cold, flu and allergy were the result of a doctor recommendation.

09/24/2013 - 2:13pm

As many as 95% of consumers indicated that they or someone in their households have suffered from cold, flu or allergies in the past 12 months, according to an online survey of more than 500 AccentHealth viewers conducted in August. The overwhelming majority of those sufferers sought treatment of the ailment or its symptoms (99%) — mainly in the form of over-the-counter therapies (91%).

09/10/2013 - 2:10pm

According to an August 2013 poll of 500 AccentHealth viewers, 95% indicate that they or someone in their household has suffered from cold, flu or allergies in the past 12 months. The overwhelming majority of those sufferers sought treatment of the ailment or its symptoms (99%) — mainly in the form of over-the-counter therapies (91%).

08/27/2013 - 12:26pm

More than half of viewers indicated they will seek out sales more than they have in past years, according to an online survey of more than 500 AccentHealth viewers conducted in July. As many as 26% reported they would spend more this year, while 1-in-5 plan to buy more preventive products.

08/27/2013 - 12:21pm

As many as 90% of viewers indicated coupons or savings would incentivize them to purchase back-to-school products at a new store, according to an online survey of more than 500 AccentHealth viewers conducted in July. And 66% are likely to purchase back to school merchandise at a retail pharmacy in the future — up from 38% of current purchasers.

08/27/2013 - 12:16pm

Product cost (83%), quality (82%) and academic benefits (78%) are the most important factors considered when purchasing back-to-school products, according to an online survey of more than 500 AccentHealth viewers conducted in July. Convenience associated with shopping the store (70%) and health-and-wellness benefits (64%) round out the top five important characteristics when shopping BTS.

08/27/2013 - 12:09pm

Behind school supplies and apparel, health-and-wellness products rank third in terms of most commonly purchased product categories, according to an online survey of more than 500 AccentHealth viewers conducted in July. As many as 20% of respondents indicated they plan to buy more preventive care items for their child this year compared with last year. Of those shopping for college-bound students, 36% are buying OTCs and/or vitamins.

08/27/2013 - 12:01pm

While viewers forecast that this year's overall spending will be up from last year for BTS, economic factors are still top of mind while shopping, according to an online survey of more than 500 AccentHealth viewers conducted in July. More than half of viewers say they will shop for sales more this year compared with last year. The top drivers for BTS shopping venue selection are price (84%) and cost savings (76%).