Community pharmacy leaders routinely host pharmacy tours in their stores throughout the year to help demonstrate firsthand to members of Congress and policy-makers the important interaction pharmacists provide patients every day, and the importance of supporting measures that help promote pharmacy to help expand patient access, improve health outcomes and lower healthcare costs.
With health reform and the shift to accountable, evidence-based medicine slowly but surely transforming the nation’s massive but troubled healthcare system, new moves are afoot in both the legislative and executive branches of government that will further elevate the role played by the nation’s 300,000 pharmacists.
Pharmacies and clinics on wheels? That’s the premise behind the growing effort by retail pharmacy and clinic providers to expand their reach via specially equipped buses and other vehicles that provide on-the-spot, temporary access to needed health services in hundreds of communities nationwide.
While the big four analgesic manufacturers — Bayer, Pfizer, McNeil and Novartis — command the lion’s share of retail ad support behind their mega analgesic brands, Prestige Brands and BedRock Brands are making headway promoting their niche pain relieving products.