Drug Store News recently interviewed Travis Shaw, VP sales and marketing for Owen Mumford about one of its newest products, Unifine Pentips Plus, a first-of-its-kind pen needle with a pen needle remover built into the device. The device is reported to show promise in improving patient compliance.
There’s no better way to drive trial of a product than placing that product in the consumer’s hands. Unless, of course, it’s a doctor placing that product in the consumer’s hands at the point of care, which is how Brandperx samples products.
The American Heart Association’s journal Hypertension this summer plugged home blood-pressure monitoring kits, noting that the self-care diagnostics can save insurance companies money by improving healthcare quality and reducing healthcare costs — both buzz words in the changing healthcare paradigm that places a greater emphasis on preventive health care.