According to a 2015 study released by Grand View Research, the global market for personal mobility devices alone is expected to reach $8 billion by 2020. Wheelchairs were the largest-selling product segment in 2013, with growing demand for powered wheelchairs expected to drive segment growth through the next four years.
The challenge for DME within retail is the amount of shelf real estate many of these bath safety and mobility assistance products occupy. The large individual SKU footprint can make for some unattractive profit-per-square-inch metrics.
Omnis Health recently launched a Gestational Diabetes Kit portfolio, representing a unique niche opportunity for retail pharmacy operators that marries a diabetes patient with the market basket of an expecting mom. Drug Store Newsspoke with Cathy Pereira, Omnis Health EVP global sales and marketing, to discuss that opportunity.
Sales of self-test glucose meters are currently trending down, but with the flood of new personalized, app-friendly meters submitted to the Food and Drug Administration for approval, sales may trend positive in 2016.
Cough-cold marketers like to strike just before the iron gets hot, placing most of their ad placements in support of cold and flu remedies in the two months leading up to the peak of cold and flu season.
Retail health fairs — both mega events, such as Walmart’s “America’s Biggest Health Fair” on Oct. 10, 2015, or smaller, periodic local events hosted annually by thousands of retailers across the country — represent one of the simplest mechanisms for massive, individualized public awareness around such key health issues as flu prevention, early diabetes detection and/or prevention, and more.
How does a big-box warehouse club operator generate awareness of its health services when its pharmacies are dwarfed by a vast array of electronics, case-pack groceries, apparel and general merchandise? Work with what you’ve got by tapping into the massive stream of customer traffic flooding the stores, and by highlighting your health-and-wellness offerings through pharmacist-provided counseling, preventive-health services and free health screening events.