There’s no better way to drive trial of a product than placing that product in the consumer’s hands. Unless, of course, it’s a doctor placing that product in the consumer’s hands at the point of care, which is how Brandperx samples products.
The American Heart Association’s journal Hypertension this summer plugged home blood-pressure monitoring kits, noting that the self-care diagnostics can save insurance companies money by improving healthcare quality and reducing healthcare costs — both buzz words in the changing healthcare paradigm that places a greater emphasis on preventive health care.
Last year, Drug Store Newscovered extensively the results from Thrifty White's successful medication synchronization program. DSN recently checked in with Tim Weippert, Thrifty White EVP pharmacy, to get an update.