Mobile is increasingly influencing all stages along the shopper’s path-to-purchase for CPG items. New research from mobile audience intelligence firm NinthDecimal examines how mobile usage and marketing is transforming how shoppers interact with CPG brands.
CVS Health’s apprenticeship program garnered national attention during President Barack Obama’s State of the Union address on Tuesday as he called on more businesses to follow CVS Health’s lead and offer more educational benefits and paid apprenticeships.
NuGo Nutrition on Thursday acquired Gnu Foods FiberLove bars. As the newest member of the NuGo portfolio, the fiber bars will have the same exact recipe as FiberLove bars, but with a new name to emphasize their taste: NuGo Fiber d'Lish.