When Suzy Batiz launched Poo-Pourri about seven years ago she had no idea the success that the before-you-go toilet spray would enjoy. Leveraging humor as an angle to break through the taboo topic, Poo-Pourri has doubled in growth since its launch thanks, in large part, to a successful Internet marketing campaign that catapulted the brand to international awareness and success. DSN recently caught up with Batiz to learn more about the brand's success story.
Menasha Packaging Company and Shelfbucks recently finalized an agreement to innovate and redefine in-store product merchandising with the launch of POP displays that incorporate iBeacon technology to actively engage with shoppers, while enabling brands and retailers to measure and manage in-store promotional campaigns.
Aquaphor, a Beiersdorf brand, has teamed up with actress, TV host, entrepreneur, fashion designer and celebrity mom Brooke Burke to produce original video content on her YouTube channel, ModernMom, which is part of the Kin Community network.
Ipsen Biopharmaceuticals on Tuesday announced that Somatuline Depot (lanreotide) Injection 120 mg (referred to as Somatuline) was approved by the U.S. Food and Drug Administration for the treatment of gastroenteropancreatic neuroendocrine tumors.
E-commerce is now an integral part of the beauty business as nearly half of consumers buy more beauty and personal care items online this year compared with last year, according to A.T. Kearney’s new Beauty and the E-Commerce Beast: 2014 Edition study.