Help2Heal represents the kind of cause marketing effort that catches the eye of the millennial shopper. According to a Nielsen survey, more than 55% of consumers globally are willing to spend more for products making a social or economic impact, and more than half of those respondents were millennials.
In a contribution to PhRMA’s conversation about preparedness month, NACDS’s Kathleen Jaeger touts the important role community pharmacies can play in disaster preparedness and the need for its role to grow.
Kroger is completing the installation of its Digital Shelf Edge smart shelf technology to 2,200 shelves throughout the center of the supermarket, including most aisles with dry goods Cinicinnati.com is reporting. “It has the potential to reinvent brick-and-mortar retailing,” Kroger’s VP research and development Brett Bonner said. “It brings the info-richness of the Internet to the sight, sounds, smells and touching of in-store shopping.” (Cincinnati.com)