04/12/2013 - 10:19am

A leading category manager who purchases a $4 billion category of business shared with me during a recent interview that he believes less than 5% of the companies calling on him “truly create meaningful value” and actually “get it.” He went on to share that, “they don’t understand or appreciate my definition of value.”

03/22/2013 - 11:04am

In my last UpMarketing post, Dart and Science, I described how combining quantitative and qualitative research with good old-fashioned gut instincts can drive results. This post examines a related topic: big data. Everyone’s talking about the mountains of data at their fingertips, just waiting for analysis and action. But it seems that no one has figured out an effective way to begin excavating to find the hidden treasure.

03/20/2013 - 9:54am

One major theme resonating across the show floor at HIMSS13 was the importance of interoperability within healthcare ecosystems. Emdeon's Lathe Bigler discusses how interoperability in the pharmacy space has been centered on advances in e-prescribing and clinical messaging.

02/25/2013 - 3:45pm

“The only real valuable thing is intuition,” said Albert Einstein. Within the consumer healthcare industry, nowhere is that more true than in the realm of brand management.

02/19/2013 - 3:39pm

By now we are all well aware of the healthcare IT transformation taking place across the nation. This transformation is expected to continue for the foreseeable future with further implementation of Meaningful Use and the expansion of state Medicaid programs in 2014 as a result of the Patient Protection and Affordable Care Act requirements.

07/29/2014 - 2:49pm

Cutting down on the spread of germs might be as simple as greeting a friend or coworker with a fist bump instead of a traditional handshake, according to a recent study.

07/29/2014 - 1:55pm

B&G Foods, a manufacturer and distributor of branded shelf-stable foods, announced the release of a Pirate's Booty limited-edition, themed multipack featuring characters from Marvel's Avengers.

07/29/2014 - 1:31pm

The use of FDA drug safety programs to prevent generic competition is costing the American health care system and patients $5.4 billion in annual pharmaceutical spending.

07/29/2014 - 1:29pm

In celebration of its sponsorship with Grammy Award-winner Miranda Lambert on her 30-city "Platinum" tour, Crystal Light is debuting an interactive poster at concert venues across the United States.