04/12/2013 - 10:19am

A leading category manager who purchases a $4 billion category of business shared with me during a recent interview that he believes less than 5% of the companies calling on him “truly create meaningful value” and actually “get it.” He went on to share that, “they don’t understand or appreciate my definition of value.”

03/22/2013 - 11:04am

In my last UpMarketing post, Dart and Science, I described how combining quantitative and qualitative research with good old-fashioned gut instincts can drive results. This post examines a related topic: big data. Everyone’s talking about the mountains of data at their fingertips, just waiting for analysis and action. But it seems that no one has figured out an effective way to begin excavating to find the hidden treasure.

03/20/2013 - 9:54am

One major theme resonating across the show floor at HIMSS13 was the importance of interoperability within healthcare ecosystems. Emdeon's Lathe Bigler discusses how interoperability in the pharmacy space has been centered on advances in e-prescribing and clinical messaging.

02/25/2013 - 3:45pm

“The only real valuable thing is intuition,” said Albert Einstein. Within the consumer healthcare industry, nowhere is that more true than in the realm of brand management.

02/19/2013 - 3:39pm

By now we are all well aware of the healthcare IT transformation taking place across the nation. This transformation is expected to continue for the foreseeable future with further implementation of Meaningful Use and the expansion of state Medicaid programs in 2014 as a result of the Patient Protection and Affordable Care Act requirements.

07/11/2014 - 12:15pm

The Council for Responsible Nutrition on Thursday announced that five new companies have joined its membership roster. 

07/11/2014 - 12:07pm

Lake Consumer Products, a subsidiary of Wisconsin Pharmacal Co., on Thursday acquired the exclusive North American rights to an over-the-counter product that addresses many of the key symptoms associated with premenstrual syndrome.

07/11/2014 - 12:02pm

The Pharmacy Quality Alliance has developed and launched a new quality measurement initiative, aimed at narrowing gaps in measurement and reporting for adult immunizations.

07/11/2014 - 11:53am

Breg on Thursday announced the launch of the FreeRunner knee brace with new innovations to help people, particularly runners, who suffer from patella mal-tracking return to active lifestyles.