Ever since the Federal Register published the final Covered Outpatient Drugs Final Rule (which directs pharmacy Medicaid reimbursement according to the average manufacturer price, or “AMP,” model) on Jan. 21, NACDS has been evaluating the rule and determining appropriate actions.
Debuting on April 27, the new MET-Rx campaign includes TV spots on ESPN, followed by significant digital investments, including a video integration with Stack.com, paid search and unique social media content.
The Dyson company unveiled a $400 hair dryer in Tokyo on Wednesday called the Dyson Supersonic, a response to a question the company says many never thought to ask: Is it possible to make a better hair dryer? (The New York Times)
Hamdi Ulukaya, the Turkish immigrant who founded the Chobani yogurt company in 2005, told workers Tuesday that he would be giving them shares worth up to 10% of the company when it goes public or is sold, the New York Times reported. (The New York Times)
As the baseball season gets into full swing, the Cracker Jack brand is rolling out a whole new approach to snacking fun with baseball-inspired mobile digital experiences directly from the "Prize Inside."