Mobile shopping rose in the second quarter while social media sales fell, providing an indication of where U.S. retailers may invest in order to capture the attention and loyalty of the digital consumer, according to a new report from IBM.
Beauty brand Wet 'n Wild — which is a division of Markwins North America — started the year by signing superstar Fergie as its very first global beauty ambassador, and now the brand has announced its expansion into an additional 500 Walmart stores beginning in late July.
Safeway is looking to its recently launched Just for U loyalty program, which this month became available across all U.S. divisions, to help drive a positive sales story through the rest of the fiscal year.
A survey released by the National Retail Federation and conducted by BIGInsight found that the average parent will spend $688.62 on back-to-school items this year, compared with $603.63 last year. Total spending is expected to reach $30.3 billion.