According to the latest Kline blog, the United States is not as aggressive in switching medicines from prescription-only to OTC as their counterparts overseas. "The United Kingdom is not the only country to be more proactive about switch than the United States," the blog states. "Triptans for the treatment of migraine have switched in numerous countries including the United Kingdom, Germany, Sweden and New Zealand." (Kline)
In addition to media, on-site activation, branding and hospitality at Lambeau Field, Carmex and the Green Bay Packers will be working closely together to implement various promotional efforts over the course of the partnership.
Hypermarcas’ beauty business’ manufacturing and distribution is expected to be a platform through which Coty can integrate its existing brands and the P&G specialty brands that it is expected to finish acquiring in the second half of 2016.