A two-part study by the Temple University School of Pharmacy and market research firm WilsonRx found the availability of custom flavoring for children’s medications boosted customer satisfaction and loyalty.
Diabetes is one of the country’s most serious public health crises, and it will likely remain so for some time. According to the American Diabetes Association, 25.8 million Americans now have the disease, with another 79 million at risk, and most of those with the disease have Type 2 diabetes — the kind that results from lifestyle choices.
Sanofi Pasteur, the vaccines division of French drug maker Sanofi, recently unveiled an effort to promote flu vaccinations that includes advertising and celebrity endorsements. DSN had the opportunity to talk to Sanofi Pasteur director of U.S. public relations and communications Michael Szumera about the campaign.
The drug channel has a decent draw among the “silent generation,” the generation of seniors born between 1925 and 1945 who have impressed upon the baby boomers the importance of healthier living in anticipation of better life quality during their own golden years.
New, holistic models for integrated, patient-centered care are emerging from the fog of health reform almost as fast as you can say “accountable care organization.” But pharmacy and retail clinic operators aren’t waiting for ACOs to fully ripen.
Beiersdorf, the U.S. subsidiary of Beiersdorf AG — a global skin care company based in Hamburg, Germany — has announced the appointment of Bill Graham as president and general manager of Beiersdorf North America.